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Four Steps of Sales: Marketing

 In this four-part blog series we will be going deeper into sales. What it is, how it is done and what are the main steps in it. At first, we will be digging deeper into marketing. What is the......

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Case for the Turku Sales Competition

The Turku Sales Competition is approaching and we only have a few days left to prepare for what is about to come. A couple of days ago everyone in the course found out what product we will be selling......

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Analysis of Reading Offers: The Case of Finland and Germany

Submitting offers is part of the daily routine in sales and one important question is what gets read of such offers and where is attention oriented. We used eye tracking for testing a one-page......

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