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Analysis of Reading Offers: The Case of Finland and Germany

Submitting offers is part of the daily routine in sales and one important question is what gets read of such offers and where is attention oriented. We used eye tracking for testing a one-page......

Theory and application are closely linked in the sales semester at Turku UAS

Our sales semester and the courses at Turku University of Applied Sciences are slowly coming to an end. We wanted to use today's blog post to give a short insight into our studies at TUAS, but......

On dealing with cultural differences

Welcome back to our informative blog! Today we want to look at cultural types. Wherever people from different cultures meet, different behavioral patterns come together. This can also be the case in a......

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