Case for the Turku Sales Competition
The Turku Sales Competition is approaching and we only have a few days left to prepare for what is about to come. A couple of days ago everyone in the course found out what product we will be selling – eMathStudio. A digital math notebook helps students to check their calculations from middle school to university level with the automatic and systematic checking tool. With this function, students are able to comprehend the meaning behind each step more easily.
Moreover, an entire class can use this notebook. Teachers can follow their students’ progress in real time, getting access to each individual notebook. They can check their students’ assignments, give constructive feedback and share some solutions as models. In addition, students can be put into groups so that they can help each other and learn together in a safe environment – especially now during COVID-19.
On top of that, eMathStudio can be used with any type of math book, favoring the student’s learning process. There are many benefits of this product and we are here to get the deal! (You can find a lot more information on https://emathstudio.com/ and https://fourferries.com/en/)
However, there are a few questions arising:
- How can we convince the buyer?
- What is the best way to prepare for such a competition?
- What challenges will we be facing?
The first step that every one of us should do is learn a lot about the product. The way it works and the way it benefits the users. Before we can convince somebody else, we have to be convinced (and I am talking about 100 % here)! In my opinion, the best way to prepare is to study the website and its content:
- About the product
- Customer reviews
- Benefits and success stories
- Implementation
Moreover, we should think about what sort of objections the buyer could come up with and how to evade them. Here, you cannot fully prepare yourself but you can direct your mind into the right direction, which could make it easier to get ideas during the actual competition. It is all about the right mindset.
In addition, you can prepare media that compliments your vocal presentation, e.g. a few PowerPoint slides and a pitch video. There are many ways to show the buyer how great a product is – and you should not hesitate to you use them. Rather prepare more than needed that being lost when the buyer demands something that you do not have.
Nonetheless, it is impossible to prepare for every possible outcome. Always remember to remain relaxed and keep your composure. It is okay to admit not to know something as long as you are willing to provide the needed information after the meeting.
We would also like to thank Ida Rönnlund – CEO of FourFerries – for taking her time and introducing her product to our class personally during an online meeting.
Anyway, that is about it for this week’s article! I hope you could learn a little bit and stay tuned for next week when we will tell you everything that has happened at the competition!
Many thanks!
Your TUASpire team
(More on our IG page @tuaspire)