From corporate learning to proactive public education

Everyday business conduct and learning at universities are both changing rapidly. At the turn of the century personal selling and sales management were finally acknowledged as competences that earn their places in the university curricula. From this viewpoint, the younger generation is nowadays privileged to learn and gain insights with experienced and seasoned mentors.

In the spring of 2015 – after 28 years of selling and managing through more than 100 business quarters – it was time for me to move on from frontline business action. I was done with hanging out on planes, airports and hotels, and jumping from continent to continent, country to country, meeting to meeting to secure successful sales operations for various high tech products like medicine, diagnostics and scientific instruments. I thought it was the right time for me to let the younger ones to step ahead and take the lead.

Continue reading on the TALK Magazine’s website.

Author

Jouko Broman, Lecturer, Turku University of Applied Sciences